Keeping the artwork and logo simple on all the cross branding so that the label can stand out as being detailed with depth.
Progress
Logo
Final logo has the same stroke width as the original "CN" logo but adds the "A" for Ale.
Neck stickers for hanging around the first 50 bottles, these will be blind embossed with the "CN" logo over the Leeds Brewery logo.
Display Box
Etched on front of clear perspex. The counter of the "C" will allow for the label to be the focal point and representative be the centre of the creativity.
Etched onto each side of the display box in wood.
The reverse of the display box, subtle commemorative detailing.
Trying to mock up on various glassware.
Concept pitch details
- Bitter Blast is the Beer which is to be released for the Creative Networks event
- Crealetive Networks blog is also to be launched along side the the Beer as part of a further community initiative.
- The blog will be set up to showcase any interests outside of the Creative Fields but has an emphasis on beer.
- Keyrings for the first 50 bottles sold to be given out
- A display stand with a bottle in it
- A carry away bag for taking home
- Leeds Brewery stickers to be hung around bottles which have been embossed with the "CN" Logo.
- A loyalty card and tip jar to also be set up at the bar for the night.
Final Submission Boards
