OUGD503 - Fedrigoni solo - Final Crit

This feedback was expected to a certain degree due to the lack of final products that I presented. on with work!

OUGD504DP - Print and Web - Presentation boards

The presentation boards for my ISTD final crit.

OUGD504 - print and web - other web media

These mock up images show how the imagery and design carries through to the mobile and tablet technology, it was important to add this to the brief as my Target Audience has been self described as tech savvy. 

OUGD504 - Print and Web - Processes 3

This Issue contains images from the process of creating my final pieces in the ISTD Mutton Quad brief. 

I feel the whole project went well, including the presentation, the overall feedback I received was that I was successful and showed confidence along with a professional level of boards. However, I could have used more colour and food in the photography to reflect my grey colour palette theory. 

The techniques I used became broad towards the end of the brief as I found more applications for the logo and pronunciation. I believe I took on the feedback from the crit about the pronunciation idea and explored it enough to create my overall concept stronger. I am pleased that I managed to create some strong artwork for the beer bottles as this is a niche market that I am exploring more each month. I have learned from the PPP modules that having a niche market is important in grabbing attention from potential clients and employers, the OUGD504 module has given me the skills to implement this thinking. 

I have explored spray paint, vinyl, screen printing, laser cut, potato printing and working with different stocks and mediums, however not coding the website has let me down as I have not learned fully about coding a single page scrolling template. This however will give me the skills to apply the web design in future modules. 

OUGD504 - Design for Print - Final Manual

Print manual

Version 2 of the print manual has a concise body of information which is text heavey. This was the plan as I wanted a book that was more of a reference manual rather than an intro to print book. The printed version that I have handed in, in a physical format 


Also found at : http://issuu.com/slugfolio/docs/printpublicationa4?mode=window

OUGD501 - Essay

Essay

(Issu)

OUGD504 - End of Module Evaluation

Evaluation
I can't locate the form for evaluations as it isn't on e-studio, so I have adapted a level 04 form, where I have come from level04 was an interesting re-cap.

Whilst studying on this long four month module I feel I have learned a lot about where I want to be in two years, along with understanding design practices in more detail. Between coming back after the summer and my latest ISTD project I have shocked myself that I produced such shoddy work in 2012. My interst in certain markets that require packag design has increased and focussed in that respect. I have always been interested in working with small businesses, I used this to my advantage in the ISTD and Kirkstall web brief. 

I evaluated my progress well accross this module as I reach certain points in briefs, however I did not interact with Crits as much as I should have, I have felt lost in this module. There has been an overwheling amount of work in comparrison to the Level 04 studies, which took my by surprise. This has had its advantages and disadvantages. I feel my health has declined where as my quality of design has improved.

With all of this in mind I believe the main skills I have developed are product execution and the ability to present a brief to provide a better pitch and product view for a client. 

Overall I have gained a clearer view of how I want to approach the rest of the level 05 modules whereby I hope to relax my life outside of University so that I can focus on the responsive aspects of the course when applying the OUGD504 module skills.  I used many ink based processes and developed a deep knowledge of many print techniques which was enjoyable, in summary, this is the first module whereby I feel like it means something to me and has helped me achieve the skills that will directly impact my employability. 

The main approach to my methods in this module was to stick to my plan, at level 04 I chopped and changed ideas until the last minute which caused my final execution and confidence in my work to be lacking. With my approach to finding techniques and apply them, I made sure that I stuck to ideas which I felt I could make work. 

My design print manual which I typed predominantly from books his something I am proud of. Learning about the proccesses has meant I have enjoyed the academic side of learning about something which is so key to my design career. I read a lot of books and spent the majority of the time on the project typing up information. Having an uinderstanding of print is essesntial to impressing possible employers and clients alike, not just in the quality and consideration in the portfolio, but also on a "pub chat" level in interviews. Working alongside a peer throughout the start of this print manual meant that we could push each other to do a little bit more reading and suggest new literature which in the end I believe helped us both to enjoy the topic.

The final crit presentation for ISTD at the end of the module went very well, I was confident that my work could stand up against the top 5 in the class whcih was a goal of mine at the start of the year. It was the design work that gave me the confidence to get up and prove to people that I can be a good designer. I will be looking to continue this level of commitment to briefs whilst attempting to spend more focussed time on the web design side of graphics. 

My web coding skills has let my module hand in down, on reflection I should have spent a week or two solid on coding websites, rather than splitting it up inbetween other projects. The Kirkstall Abbey website was planned to be effective and Understanding that I can potentially make a good living from web design has inspired me to study into this further. John Watters has mentioned that every designer on this course blooms at different stages, I hope that I can "bloom" towards the end of this year through having a good start with the OUGD504 module.

Although I feel that I experimented with many different printing and ink based mediums throughout the module, I feel that I should have tried more finishing techniques. These could include more detailed foiling, embossing and die cutting. I experimented with these techniques on a small scale but feel could have become more skilled   using the laser cutter to help. 

Collect more primary location research to get a more informed body of information of how people interact with design.

Be more organised with paperwork, I lost track of information, I blogged less than in Level 04. I need to get some academic files and clip boards in order to stay on track and review what is required for each brief. 

I would have spent more time focussing on web design, as soon as we started to learn about code and how it can be used to create basic website, I became interested in creating many websites. This was halted however and I found it tricky to get back into the process. I will certainly be trying more coding this year and in Level 06 in order to help clients with their needs. 

Crits became less and less informative because of how much work I brought to them, I understand I need to focuss on crits being mini deadlines, rather than a chat about what could be done to develop my progress. 

 

OUGD504 - Design for Web - Final web build

Naming each button for usability for those without sight.

Inserting the .jpeg buttons

Changing the colours before I save the template as each page. 

I found a code for inserting a table on the following website: www.w3schools.com/html/html_tables.asp

I did have to adapt the table properties to fit the information, this was a simple task however. 

Adding the google map to allow users to locate the Abbey. 

Making the Link open in a new window which will allow users to remain on the Kirkstall website after finishing with the Deli Market website.

Creating the email hyperlink for contacting the Council in a much quicker fashion than copy and paste. 

OUGD504 - ISTD - process continued

Toilet Doors for Interior would be proposed as heavy duty wall vinyl's for easy application and replacement.

Google Map shot mocked up to place on the website proposal

Screenshot of photoshopped website plan/scamps

3 x beer label stickers for the house beers in the Deli (this is the "Drink" part of "Deli & Drink")

Prior to application the stickers looked good and seemed like they would work on a larger run 

The beer bottle stickers did not work out as planned, I would like to have had the vinyl much thinner, however I have come up with an idea of spray painting the bottles white in order for everything to stand out much clearer, especially in a dark Bar environment. 

Spray painted beer bottles are popular in the industry, Delirium Tremmens use this as a selling point, along with a foil label. 

Van model mock up

In order to show how the restaurants delivery van would look in the most realistic way, I decided to purchase a model van and print onto clear stickers. I then placed these on based on the digital mock up I made. 

The model was only available in white, I did not want to compromise the look by spray painting the Van grey, therefore the Van design changed slightly to fit the white. The whole thing turned out really well in my opinion.

The images came out well and the detail is shown to the client. 

The address and contact details are important on any delivery van

Website promotion on the front works well to eliminate any white space.

Once photoshopped and placed onto boards, This should show the final proposal clearly and give a much more effective view of the outcome to a client. 

The two quotes I received back differed in price therefore delivering several prices to a client if they wish to source their own livery comapnies will give them an idea that they will have to shop around. 

These are several options that I tried for patterns on the sandwich paper wrappings. 

Including the pronunciation of words is important to the brief however would need to be seen in various places depending on the size of the product being wrapped. 

In order to create the template of the coffee cup heat protect sleeve, I scanned in an existing sleeve. This gave me full size dimensions to work from in Illustrator. 

Further development can be found in this post to avoid a slow loading time: