Although I hope to use a couple of the YCN briefs, I have chosen this brief to focus on the Fedrigoni brief for the Responsive Module
Why have I chosen it?
The company is related to the field of Graphic Design and Print.
The variety of mediums the brief can be answered with is limited but the design work can still be transferred across to other platforms such as mobile / web etc.
Opportunity to tell a heritage based story whilst selling a product.
What would I want to get out of it?
A chance to be exhibited and published
What would I want to get out of it?
A chance to be exhibited and published
A piece of work for portfolio
The chance to work with paper and gain industry contacts.
What I want to do/make?
Something physical that can be transferrable
A box of paper that has a level of interaction
Something 3D
Why I want to enter it?
Working to a set brief by an established company
YCN gives a focal point to emerging talent.
What's the problem?
What is the brief asking me to do about it?
What is it trying to achieve?
Raise awareness of the budget line paper
To make more income for the company.
What are the 10 most important words on the brief?
What's the message?
Their history
Who is the audience?
Designers
Studios
Local Shops
What is the context?
What products are associated with it?
What do you have to do?
What do you need to do?
What can you do?
Laser cut
What hasn't been done before?
What do you already know?
What do you need to find out?
The names of the stock to be advertised,
What is stopping you?
What is the context?
What products are associated with it?
What do you have to do?
What do you need to do?
What can you do?
Laser cut
etch,
paper craft,
photography,
web,
publication,
projections, buiding displays, conventions, simple mailers, concise dictionaries of the paper.
What do you already know?
Fedrigoni make paper, good customer service, fast responses, respected.
What do you need to find out?
The names of the stock to be advertised,
translations of words into itallian,
Nothing other than the other briefs to think about.
How to judge the work
Innovative ideas
Professional execution
originality
effective communication
meet submission guidelines
mindblowing visuals
outdo the brief
quality of presentation
informed decisions
contextualisation
understand your audience
meet the deadline
How to judge the work
Innovative ideas
Professional execution
originality
effective communication
meet submission guidelines
mindblowing visuals
outdo the brief
quality of presentation
informed decisions
contextualisation
understand your audience
meet the deadline
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