Produce a body of work in response to one of the given briefs that demonstrates your understanding of design for Print AND Web-Based delivery. You should use the bref as a starting point that you can extend/expand in order to evidence your ability to design for cross media delivery. You will need to identify a point of focus (Print or Web) and present products in their approporiate format. Any remaining deliverabes can be presented as proposals with full artworks and supporting media
Mutton Quad - ISTD 2011
Design work for a restaurant with a typographic theme.
Origin of the word Mutton Quad is based on printing block type.
One "em" is the width of a capital "M" in the relevant point size of the type. Another term is "em-quads" which can be referred to as "mutton-quads".
The Brief
Re-Writing the Brief
Produce a typographic based identity for a British based Hungarian Restaurant which serves nouvelle cuisine with set menus which change seasonally.
The target audience is for middle to upper class 18-35 year olds and requires full identity including interior spaces, menus, uniforms and other printed material. A website will also be required for the Restaurant.
Requirements
A full body of research in the form of an ISSU Document, a brand strategy in the form of an ISSU Document and final printed pieces taking print production into consideration. A Website to be submitted as a file on CD.
Brief Workshop
Progress Crit
Development
Crit boards for the interim catch up post Christmas break Crit
Post crit development boards
Initial development of a small van livery set incorporating the company colours, I will be getting quotes for this as I believe it is relevant to understand how much clients will have to spend / be billed for.
Delivery Vehicle Livery and beer bottle labels.
Stickers ready to be placed on the model transit Van.
There is smudging occurring on the stickers, I chose to print several copies out in case of mistakes.
Foiling tests
Due to slow loading time of the post I have continued the process page here.
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