Concept
Launch in India
Reason
Emerging economy
Great political and financial relations with UK
Goal
To get the public sharing Ted Baker clothing by tweeting images of a purchase at the POS.
How
At till point consumer tweets a pic of what they have just bought which is then shown instantly in a "twinned" store such as Knightsbridge, London.
An exhibition cricket game is played using England vs. India with Ted Baker tailored uniforms.
A tea break area introduces the English ideal by bringing the two teams together under two branded gazebos and a shared dining area at the team change overs.
Why
Giving a free exhibition game will get instant world wide exposure through the media.
Fashion sharing is popular and will advertise the new and existing stores.
Ted Baker can break into a lucrative high end sport which is watched by the fashion brands demographic.
Development
"Hang on, that looks an awful lot like Futura Medium..."
after playing around with kerning and width of the characters, it was discovered by myself and David that the ted Baker logotype is in fact, Futura Medium with 550 kern and at 75% of original width.
Using Twitters
A delicious stock image of a London billboard at night, perfect for photoshoping!
When working out the dimensions and layout of the billboard adverts, 2 structures were decided. We had to take into consideration the fact that people will buy multiple items as well as single pieces.
Removing the Next branding from the store will allow me to place the Ted Baker logo in, showing the location of the billboards to the stores.
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