With this brief I wish to explore
the area of wedding stationary and the use of crafts when producing to a
budget. The element of typography is something I wish to explore with the
creation of a typeface for the wedding and any possible future collateral,
hand rendered type will add a touch of personality to the invites.
The final resolution should reflect
something of industry standard that can be produced on a scale of 80 - 100
invites, there will also be a hand made guest book also produced to industry
standard using techniques that will be informed by the production of a 16 page
research booklet.
Understanding the limitations of
producing this brief will help me to focus on techniques and processes that I
will not be able to use such as commercial foil blocking or using special inks
such as scented ink. There are further potential limitations
of using processes at the Vernon Street site such as free slots and producing
work in a multi disciplinary studio with a limited number of staff however this
will only strengthen my independent studies.
Having a proof reader present which
is not the client will allow for and copywriting issues such as grammar and
language, the client could be bias towards a particular tone of voice.
By creating everything by hand
there will be a reflection of the couples interests in DIY and craft reinforced
through with the possibility of a digital or online element to the
day. The target audience are mostly tech illiterate, therefore the issue of
digital image sharing and blogging will be considered.
The packaging and distribution of
the invite will need to be strong in concept and production, there is aspects
of paper craft and 3D pop up to each invite therefore ensuring each recipient
gets a well constructed invite will be the key to it’s overall success.
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