Level - 05
Module Code - OUGD503
Module Title - Responsive
End of Module self evaluation
1. What skills have you developed through this module and how effectively do you think you have applied them?
This module was my first experience of working on live briefs in a collaborative format, the skills that I learned from the Batiste entry allowed me to approach a second collaboration with a much more informed view on the process. I applied my communication skills and contract writing to the second brief which led to a successful outcome in the form of the Ted Baker entry. Working alongside a peer throughout the start of the module allowed us to push each other to do more work which, I believe helped us both to generate a higher standard of work
Copy-writing for products and submission boards has also improved throughout the module. The information that I include has often been sparse and lacking detail, towards the end of the module I ensured that people looked over the information that I included and having these peer feedback sessions has helped me to apply more information without overcrowding any artwork.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
Whilst studying on this module I have learned a lot about what sectors I want to work within at level 06, I have a deeper understanding professional design practices in more detail. I evaluated my progress every time that I reached certain points in each brief. I have created a higher standard of work in comparison to the Level 04 studies which I believe is down to the fact that I have enjoyed the possibility of exposure. I have developed the ability to present a brief to provide a better pitch and product view for a client. I have learned a large amount about creating layouts in InDesign, saving out for PDF booklets and I have gained up industry standards skills which will help my career.
The method of creating clear and achievable goals at the start of every logo brief helped me submit to every contest that I entered throughout the entire module. There have been briefs that I have even discarded because after setting goals I realised that the work would become stale or begin to impede on my other work therefore I have learned when to say no and when to turn away work.
My approaches to creating work for clients throughout this module was always about the final presentation, I have asked the question “will I be confident showing this?” when starting each project. This helped inform my decisions and allowed me to take interest in any research that I carried out because I knew that I could communicate with confidence of the context of each design. If I wasn’t going to be confident in my work, then it was pointless producing the work.
3. What strengths can you identify in your work and how have/will you capitalise on these?
The main strength of mine when approaching this module was making the descision to start everything early in the module which allowed me to iron out any problems or confidence issues early on that could have effected priroritised and important briefs. Tackling any skills based problems in the 2 months helped me to advance my practice much more quickly.
Presenting work is a key strength of mine now that the OUGD503 module has been completed. I feel that I have learned a lot about how judges and clients receive work in different formats, I also have become aware of how important hard copies of product are when pitching to clients. I feel that this module has given me a clear point of view on how I like to present my work on submission boards, I have learned what information to include and what to leave out.
I used my knowledge of print based processes techniques to better understand what the clients are thinking in terms of production cost and time which is important to their business, this has allowed my to pitch work in a clearer way for the clients benefit.
4. What weaknesses can you identify in your work and how will you address these in the future?
As with the OUGD 504 module I can identify that a weakness within this module is my web coding skills, I was fortunate and clever enough to collaborate with a peer that is much more advanced at web design than myself which allowed us to enter the Batiste brief with confidence. I gave Natalie the skills that I had in applying designs to a product can and creating concepts for product launches, whilst she created the hand rendered patterns and website. This meant that I was not hindered by a weakness, I will still attempt to develop my web design skills further but at this point in time I will not be making it a priority. I could include more detailed print finishing techniques in the work that I produced such as foiling, embossing and die cutting.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
There are several things that I will do differently when working on live briefs and responding to the needs of a client in live briefs such as the Marriott work and Leeds Brewery work. Firstly I will look to develop a strong relationship between myself as the designer or entrant, and the client or competition host, having done this in only 3 briefs, I feel that I could have been more successful in all other entries. It is interesting to realise that the briefs I communicated on were the most enjoyable and ultimately the most successful ones in gaining contacts or getting produced commercially.
I will also look to generate more awareness of primary research, not in terms of gathering it after a briefing, but I would like to have more experiences and interests outside of design that will in turn inform any quick turn around briefs. By having more life experiences I could have created much better logos for the Design Crowd entries, because I chose to do these in a very short space of time, I had no time to do as much primary research as I needed but if I had knowledge of these sectors prior to attempting them, I would have not relied on research as much.
My motivation was never in question for the OUGD503 module, however I have lacked motivation for other aspects of the course, I believe that if I had learned to juggle other modules and interlink them with OUGD503 that I would have been much more successful in my work for all modules this year. My work has suffered because of my lack of interest in certain parts of the course, this transferred into the OUGD503 module towards the latter stages of the year but I will now approach Level 06 with the knowledge that I should have created a strict calender of deadlines and try hard not to let personal life impact on my University life.
I have learned an vast amount about working with clients and fellow designers when producing work for this module, I feel most importantly though tat this module has felt nothing like university work, instead, it feels that I have worked on projects that will be seen and not just not graded. Since last year I think the design sheets that I produce have improved in quality and communication of a final idea, I do still need to look into produce more of them on a regular basis.
Table of marking
6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
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1
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2
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3
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4
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5
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Attendance
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X
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Punctuality
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X
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Motivation
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X
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Commitment
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X
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Quantity of work produced
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X
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Quality of work produced
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X
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Contribution to the group
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X
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The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.
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