I have undertaken live briefs based on my experiences working for Marriott Leeds, realising that the internal materials were not as effective as they could be.
As there is no set instructions for the brief from the client, I have written a brief based on what I have learned about brief writing, this will give me a solid start point to work from and guidelines to adhere to.
Concierge Courtesy Cards
In order to start producing work for the Marriott I developed an idea of leaving courtesy cards in guests rooms when the concierge places and item of luggage, lost property or service products without the guest being present. The idea behind this being that a guest feels a connection with the concierge and knows who has delivered the items, this will allow the concierge team to deliver more services with guests coming directly to concierge rather than other departments.
This layout displays the various different wording options, information and typefaces I have used to allow Marriott to decide on how they would like to proceed. The Marriott Leeds logo has been used as a large focal point of branding, when guests with poor vision or indeed english see the card, they will recognise that it is hotel branding.
The typeface is 12 point size for elderly guests to read whilst including the relevant information in the sentence.
Feedback from client
Based on the selection of cards that I produced, it was mentioned that the language should be formal and informative with the suggestion that the concierge is a personal service for every guest. The typeface was never questioned as I was trusted to use a font that was formal and ledgible. The majority of the internal paperwork uses comic sans or Tahoma with the guest facing work using Tahoma or Arial.
With this in mind, I produced a new card that can be seen below, the corporate lines were added to the card as the client wanted a constancy across all of the guest facing branding.
Final submission
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