It has been decided that a few of us will be setting up weekly crits about our work, any work. OUGD505, OUGD503, COP...anything.
The following is the result of crit 1.
21/02/12
BacardiPoints raised about my Bacardi entry.
Look into alcohol and health - the laws of.
Is it a sub campaign or a total rebrand?
Rum bottle for a campaign needs a new box, or special packaging.
POS displays could be used at gyms and in stores.
Batisite
Due to the limitations of the brief, the pattern idea of using escapism is solid.
Agreed that the concepts of packaging ideas should definitely be submitted to show what could be done.
Nail file idea could tear or create friction on hand bags.
What is Good
The fact it is a live brief adds extra time constraints.
Be wary of compromising your own desires for a client in this module.
3 out of the 5 boards for the first crit should be image packaging ideas.
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