OUGD504 - Typography workshop 2 & Task 1

Interesting points from session

Kerning just one word in a sentence can sometimes not be a major issue.
Kerning a word when it is a sand alone word such as it is important.
Never kern a whole sentence.
Kerning should be done to the biggest gap between the letters in a word.
There is a box between the letters closest point. 
Never take or add space to the biggest space. 
It is instinctive also, if it does not look right, leave it and play with the kerning later. 

http://designshack.net/articles/typography/8-simple-and-useful-tips-for-kerning-type/

Another point which was raised towards the end of the session is that the ey is drawn to one piece of information but reads and understands another based on the position on the page. By Kerning upside down there is an opportunity to see things in a different light also. It is possible that by having a stare contest with a word whilst kerning, the designer can loose sight of what they are trying to achieve. By flipping the word upside down, new areas of white space become apparent. 
RAILWAY

The only kerning that is correct here is the space between the L and the W. This is due to the  lack of overlap between the top of the W and the bottom of the L. Never do any additive or negative kerning. 

Top is the untouched type, below is the altered name which has been kerned by using the 

Beginning of the type journal 

A physical journal into type and playing with type.

Task 1

Find 6 brand logos with type, find 3 words that are in line with the logo, (as we did in class) and then see and analyse if the brand fits the typeface. 

Words

www.bureaubruneau.com/pro_maaemo.html

Words

Restaurant Maaemo

"Maaemo is an ecological gourmet restaurant in Oslo, Norway. The restaurant has a Norwegian owner, Danish cook and a Finnish sommelier, so it is truly a Scandinavian collaboration. The cuisine of Maaemo is Nordic, and the name and colour scheme derive from Finnish, meaning “Mother Earth”. The brown soil is nurtured by the clear, ice blue water, creating life and growth."

 www.uniform.no/prosjekt/a-wilhelmsen/

Words

 www.uniform.no/prosjekt/a-wilhelmsen/

Task 2

Find a Proverb. Fool the reader into reading the information in the correct order, but break up the proverbs individual words. Play with its hierarchy, different fonts, sizes, weights etc.

"Absence makes the heart grow fonder"